Sydney-based digital marketing specialist
Performance marketing
for lead-driven
businesses.
I build and manage end-to-end lead-gen systems across paid media, SEO/AEO, social content, email marketing, CRM automation and web optimisation — always tied to business outcomes, not just channel metrics.
8+
Years experience in the Marketing industry.
10+
Brands managed across hospitality, automotive, fitness and construction.
MSc
Master of Commerce, specialised in Marketing.
Most marketers own one skill set well but can't see the full picture. Most managers see it — but can't execute it alone. I sit in the gap: enough depth to get hands-on in each discipline, enough breadth to lead the whole strategy.
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What I bring to the table
Strategic thinking.
Practical execution.
Commercial focus.
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- 01
Lead pipelines built to convert
I connect traffic sources, landing pages, lead form, CRM and sales handoff — so every lead that comes in is easier to qualify, contact and close.
- 02
Paid media optimised for business metrics
I manage Meta Ads and Google Ads with focus on CPL, CPA, lead quality and commercial return, not just clicks and impressions.
- 03
Brand-aligned touchpoints that convert
Ads, landing pages, forms and emails should do two things at once: convert and represent the brand clearly. I build them to do both.
- 04
SEO/AEO built for long-term visibility
Paid media drives traffic today but I run SEO/AEO in parallel to amplify Google Ads performance and build lasting brand visibility, so the business becomes less dependent on ad spend over time.
Selected impact
Results I'm proud of.
- Promoted from Marketing Assistant to Brand Manager in 6 months, managing 3 brands at Golden Gate — Vietnam's largest restaurant group.
- Managed a team of 4 freelancers across a portfolio of 6 active SME clients simultaneously.
- Grew a local café chain's expansion from 1 to 7 locations through brand and digital growth work.
- Contributed to a fitness brand scaling from 1 to 3 locations through lead generation and retention strategy.
Skip The Dealer — Lead-gen system rebuild
I rebuilt the full acquisition system — from lead form logic and website UX/UI to Meta Ads, Google Ads, SEO/AEO and CRM automation. Every result below was achieved without increasing the marketing budget:
Experience
8 years of growth — from social execution to full-funnel lead-gen strategy.
APR 2025 TO PRESENT
Senior Growth Marketing Executive
Own end-to-end acquisition marketing — Meta Ads, Google Ads, SEO/AEO, website optimisation, CRM automation and weekly performance reporting.
2020 TO 2025
Freelance Digital Marketer / SME Growth Lead
Led paid social, content, campaign planning and client strategy for SME owners across Vietnam and remotely. Managed teams, timelines and deliverables end-to-end.
2022 TO 2022
Brand Manager
Managed brand performance across 3 restaurant chains — combining campaign execution, brand planning and business analysis in a fast-moving, multi-brand environment.
2021 TO 2021
Marketing Executive
Ran social media campaigns and led 12 events in a single year — building a strong base for community-led growth.
2017 TO 2019
Social Media Manager
Managed social media and Meta Ads for multiple clients. Grew the Facebook page of BSC - the investment arm of one of Vietnam's Big 4 banks - from 4,000 to 20,000 followers.
Education
Master of Commerce (Marketing)
Macquarie University — top 1% globally.
2023-2025
Bachelor of Arts, International Communication
Diplomatic Academy of Vietnam — a research university under the Vietnam Ministry of Foreign Affairs.
2016–2019
Tools & platforms